You’ve spent for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. You must create a particular landing page for your PPC ads web funnel. A landing page is the page you create to convert your PPC traffic into sales.
1) Focus! Focus! Focus!
The landing page should have to do with your product and services. No connect to other sites, no advertisements, no “how do you do”. When individuals reach your landing page, they ought to already be inclined to purchase (since you composed such an exceptional advertisement to obtain them here in the first location) and are attempting to either: a) Get more info about your product and services b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term. If the search term is “purchase skidoo” then have a button that states “Buy Skidoos Here”. Do not distract them – provide what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. If you sell seadoos and skidoos, do not use the very same landing page for each. Produce a new landing page for each item (or each group of items) and send out the customers straight to the page they are interested in web funnel.
3) Give them details
If they are not yet offered on your product or service, then they are going to be looking for more detailed details when they show up at your landing page. You have to persuade them that you have the best product or service to fix their issue. Nobody will invest money until they are convinced that your product or service is the best option for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your product, than inform them frequently how to do it (” Click here to buy”).
5) Use graphics
Use photos to sell your services or product. Photos of the product or pictures of pleased consumers offer. Use them – and use them frequently.
6) Run tests
Set up two landing pages to see which one transforms better. Set up 2 similar advertisements and send one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your potential consumers get here for a safe landing. If all goes well, they will step out of the plane with their credit cards already in hand – and their cash almost in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people get here at your landing page, they must already be inclined to purchase (given that you wrote such an exceptional ad to get them here in the first place) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term web funnel. Create a brand-new landing page for each item (or each group of items) and send out the customers straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive details when they show up at your landing page. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.