You’ve paid for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You need to create a specific landing page for your PPC ads. A landing page is the page you produce to transform your PPC traffic into sales. This page should get your possible customers (that you have actually currently spent for!) to go precisely where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page need to have to do with your services or product. No links to other sites, no ads, no “how do you do”. When people arrive at your landing page, they need to currently be predisposed to purchase (because you composed such an exceptional advertisement to get them here in the very first location) and are trying to either: a) Get more information about your product and services b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term. If the search term is “purchase skidoo” then have a button that states “Buy Skidoos Here”. Do not sidetrack them – give them exactly what they desire.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Do not utilize the very same landing page for each if you sell seadoos and skidoos. Develop a new landing page for each item (or each group of products) and send the clients straight to the page they are interested in funnel website.
3) Give them info
If they are not yet sold on your item or service, then they are going to be looking for more in-depth details when they get here at your landing page. You have to encourage them that you have the ideal product or service to solve their issue. No one will spend loan till they are convinced that your item or service is the right choice for them.
4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to buy your item, than inform them frequently how to do it (” Click here to buy”).
5) Use graphics
Use images to sell your services or product. Images of the item or photos of pleased clients offer. Use them – and utilize them typically.
6) Run tests
Set up two landing pages to see which one transforms better. Set up 2 identical advertisements and send out one to each landing page, then compare conversion rates for each page. Determine why one converts better and aim to enhance the other one. Then, run more tests up until you are entirely satisfied with the outcomes.
Establish your landing pages so that your potential customers show up for a safe landing. If all works out, they will step out of the plane with their credit cards already in hand – and their loan practically in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people get here at your landing page, they should currently be predisposed to buy (given that you wrote such an exceptional advertisement to get them here in the first place) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term funnel website. Create a new landing page for each product (or each group of products) and send the customers straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.