You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You should develop a specific landing page for your PPC advertisements. A landing page is the page you produce to convert your PPC traffic into sales. This page needs to get your prospective clients (that you have already paid for!) to go precisely where you think they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your item or service. When individuals get here at your landing page, they must already be predisposed to buy (because you composed such an exceptional ad to get them here in the very first location) and are trying to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. If you offer skidoos and seadoos, do not use the same landing page for each. Produce a new landing page for each product (or each group of products) and send the clients straight to the page they are interested in affiliate clickfunnels.
3) Give them info
If they are not yet offered on your product and services, then they are going to be looking for more comprehensive info when they get to your landing page. Give it to them. You need to encourage them that you have the ideal product and services to fix their problem. If they lack info before they make a commitment to purchase, then you have lost them. Nobody will invest money till they are persuaded that your product and services is the right choice for them. So show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your item, than inform them typically the best ways to do it (” Click here to purchase”). If you desire them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in strong and big at the end.
5) Use graphics
Usage images to offer your service or product. Pictures of the item or photos of satisfied customers offer. Utilize them – and use them often.
6) Run tests
Set up 2 landing pages to see which one transforms much better. Set up 2 similar advertisements and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your potential consumers get here for a safe landing. If all works out, they will step out of the plane with their credit cards currently in hand – and their cash practically in your pocket.
A landing page is the page you create to convert your PPC traffic into sales. When people arrive at your landing page, they ought to currently be inclined to buy (considering that you composed such an outstanding ad to get them here in the first place) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term affiliate clickfunnels. Produce a brand-new landing page for each product (or each group of items) and send out the clients directly to the page they are interested in.
If they are not yet offered on your item or service, then they are going to be looking for more in-depth details when they arrive at your landing page. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.