You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should create a particular landing page for your PPC advertisements. A landing page is the page you develop to convert your PPC traffic into sales. This page must get your possible consumers (that you have currently spent for!) to go exactly where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page must be about your service or product. No connect to other sites, no ads, no “how do you do”. When individuals reach your landing page, they need to already be inclined to buy (because you wrote such an outstanding advertisement to get them here in the very first place) and are attempting to either: a) Get more info about your services or product b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term. If the search term is “buy skidoo” then have a button that says “Buy Skidoos Here”. Do not sidetrack them – provide what they want.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. Do not use the very same landing page for each if you sell seadoos and skidoos. Develop a new landing page for each product (or each group of products) and send out the customers straight to the page they are interested in free funnel builder.
3) Give them information
If they are not yet offered on your product or service, then they are going to be looking for more in-depth details when they show up at your landing page. You have to convince them that you have the best item or service to solve their problem. Nobody will spend money until they are persuaded that your product or service is the ideal option for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to buy your product, than inform them often how to do it (” Click here to buy”).
5) Use graphics
Usage images to sell your product or service. Images of the product or pictures of pleased clients offer. Use them – and use them often.
6) Run tests
Set up 2 landing pages to see which one converts better. Establish two similar ads and send one to each landing page, then compare conversion rates for each page. Determine why one converts better and try to enhance the other one. Run more tests until you are totally satisfied with the results.
Set up your landing pages so that your potential consumers get here for a safe landing. If all works out, they will step out of the plane with their charge card currently in hand – and their loan practically in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When people show up at your landing page, they should currently be predisposed to buy (because you composed such an exceptional advertisement to get them here in the first location) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term free funnel builder. Produce a brand-new landing page for each product (or each group of items) and send out the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more in-depth details when they show up at your landing page. Set up two identical advertisements and send one to each landing page, then compare conversion rates for each page.