You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?
Run a test landing. You ought to produce a particular landing page for your PPC ads work from home. A landing page is the page you develop to transform your PPC traffic into sales.
1) Focus! Focus! Focus!
The landing page should have to do with your product or service. No links to other sites, no ads, no “how do you do”. When people arrive at your landing page, they must currently be inclined to purchase (since you wrote such an outstanding advertisement to get them here in the very first place) and are attempting to either: a) Get more info about your service or product b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term. If the search term is “buy skidoo” then have a button that says “Buy Skidoos Here”. Don’t sidetrack them – provide exactly what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t utilize the exact same landing page for each if you offer seadoos and skidoos. Produce a brand-new landing page for each product (or each group of items) and send out the customers straight to the page they are interested in work from home.
3) Give them details
If they are not yet offered on your service or product, then they are going to be trying to find more comprehensive details when they reach your landing page. Provide it to them. You need to persuade them that you have the perfect product and services to solve their issue. If they lack information prior to they make a commitment to purchase, then you have actually lost them. Nobody will invest cash until they are encouraged that your service or product is the best option for them. So show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to purchase your item, than tell them typically how to do it (” Click here to purchase”). If you desire them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in big and strong at the end.
5) Use graphics
Usage images to sell your product or service. Images of the product or pictures of satisfied clients sell. Utilize them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one converts much better. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your potential consumers arrive for a safe landing. If all works out, they will get out of the airplane with their credit cards currently in hand – and their loan almost in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When people arrive at your landing page, they need to currently be predisposed to buy (given that you wrote such an excellent advertisement to get them here in the very first location) and are trying to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term work from home. Produce a new landing page for each item (or each group of products) and send the clients straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more in-depth details when they get here at your landing page. Set up two identical ads and send out one to each landing page, then compare conversion rates for each page.