You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your web page? I hope not. You need to produce a particular landing page for your PPC advertisements. A landing page is the page you create to transform your PPC traffic into sales. This page should get your prospective customers (that you have actually already paid for!) to go exactly where you believe they want to go.
1) Focus! Focus! Focus!
The landing page must be about your product or service. When people arrive at your landing page, they should already be predisposed to buy (considering that you wrote such an excellent ad to get them here in the first place) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don’t use the exact same landing page for each. Produce a new landing page for each product (or each group of items) and send the clients straight to the page they are interested in russell brunson.
3) Give them details
They are going to be looking for more in-depth information when they arrive at your landing page if they are not yet sold on your item or service. Provide it to them. You need to encourage them that you have the perfect service or product to solve their problem. If they lack info prior to they make a dedication to buy, then you have actually lost them. No one will spend money till they are convinced that your services or product is the ideal choice for them. Show it.
4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to purchase your product, than tell them typically how to do it (” Click here to buy”). If you want them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in huge and strong at the end.
5) Use graphics
Usage photos to sell your service or product. Photos of the product or photos of pleased clients offer. Use them – and use them frequently.
6) Run tests
Set up two landing pages to see which one converts much better. Set up two identical advertisements and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your prospective consumers get here for a safe landing. If all works out, they will step out of the aircraft with their charge card already in hand – and their money nearly in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When individuals get here at your landing page, they must already be inclined to purchase (considering that you composed such an exceptional advertisement to get them here in the very first location) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term russell brunson. Produce a new landing page for each product (or each group of items) and send the clients straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed info when they get here at your landing page. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.