You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your web page? I hope not. You must produce a specific landing page for your PPC ads. A landing page is the page you develop to convert your PPC traffic into sales. This page needs to get your possible customers (that you have actually already paid for!) to go exactly where you think they wish to go.
1) Focus! Focus! Focus!
The landing page must have to do with your product or service. No connect to other websites, no advertisements, no “how do you do”. When people come to your landing page, they should already be predisposed to purchase (considering that you composed such an outstanding ad to get them here in the very first place) and are attempting to either: a) Get more information about your service or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that says “Buy Skidoos Here”. Don’t distract them – provide what they desire.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Do not use the same landing page for each if you sell skidoos and seadoos. Produce a new landing page for each product (or each group of products) and send the customers directly to the page they have an interest in leadpages free trial.
3) Give them information
If they are not yet sold on your item or service, then they are going to be looking for more comprehensive info when they get here at your landing page. You have to persuade them that you have the ideal product or service to resolve their problem. No one will spend money until they are encouraged that your product or service is the right choice for them.
4) Tell the reader what you desire them to do
Use calls-to-action. If you want them to purchase your item, than inform them often how to do it (” Click here to purchase”). If you want them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in vibrant and huge at the end.
5) Use graphics
Use pictures to offer your service or product. Photos of the item or images of satisfied consumers sell. Use them – and utilize them typically.
6) Run tests
Set up two landing pages to see which one converts much better. Set up 2 identical advertisements and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible clients get here for a safe landing. If all goes well, they will get out of the aircraft with their credit cards currently in hand – and their cash nearly in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When individuals arrive at your landing page, they must already be inclined to buy (since you wrote such an excellent advertisement to get them here in the very first place) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term leadpages free trial. Create a new landing page for each product (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more detailed details when they get here at your landing page. Set up two identical advertisements and send out one to each landing page, then compare conversion rates for each page.