You’ve spent for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You ought to develop a specific landing page for your PPC ads. A landing page is the page you create to convert your PPC traffic into sales. This page should get your prospective clients (that you have currently spent for!) to go precisely where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your product or service. When people show up at your landing page, they should currently be inclined to buy (given that you wrote such an exceptional ad to get them here in the first location) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. Do not use the exact same landing page for each if you sell skidoos and seadoos. Create a brand-new landing page for each product (or each group of items) and send the customers straight to the page they are interested in clickfunnels bonus.
3) Give them info
They are going to be looking for more detailed details when they get here at your landing page if they are not yet sold on your product or service. Offer it to them. You need to convince them that you have the perfect product and services to fix their issue. If they run out of information prior to they make a commitment to purchase, then you have actually lost them. Nobody will invest money up until they are persuaded that your services or product is the ideal choice for them. Prove it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you desire them to buy your item, than tell them typically how to do it (” Click here to buy”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in bold and big at the end.
5) Use graphics
Usage pictures to sell your product or service. Pictures of the item or pictures of pleased customers sell. Use them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one transforms better. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your potential consumers get here for a safe landing. If all goes well, they will get out of the aircraft with their charge card currently in hand – and their money nearly in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When individuals get here at your landing page, they must already be inclined to purchase (given that you composed such an outstanding ad to get them here in the first place) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term clickfunnels bonus. Create a brand-new landing page for each product (or each group of products) and send out the customers straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more comprehensive info when they show up at your landing page. Set up two similar advertisements and send one to each landing page, then compare conversion rates for each page.