Landing Page Optimization

Pay Per Click Landing Pages | landing page optimization ebook

How to optimize landing pages?

You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?

Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You ought to create a particular landing page for your PPC ads. A landing page is the page you create to transform your PPC traffic into sales. This page ought to get your prospective clients (that you have already paid for!) to go exactly where you believe they wish to go.

Try Clickfunnels to create landing pages

Here are some ideas to produce a great landing page

Landing Page Optimization

1) Focus! Focus! Focus!
The landing page need to be about your services or product. No connect to other sites, no ads, no “how do you do”. When people arrive at your landing page, they should already be inclined to purchase (given that you wrote such an exceptional advertisement to get them here in the first location) and are trying to either: a) Get more information about your product and services b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term. If the search term is “purchase skidoo” then have a button that states “Buy Skidoos Here”. Do not distract them – give them what they want.

2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Do not use the very same landing page for each if you sell seadoos and skidoos. Develop a new landing page for each product (or each group of products) and send out the clients straight to the page they have an interest in how to use clickfunnels.

3) Give them details
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive information when they get here at your landing page. You have to encourage them that you have the perfect product or service to fix their problem. No one will spend cash until they are convinced that your product or service is the ideal choice for them.

4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to buy your item, than tell them frequently how to do it (” Click here to buy”).

5) Use graphics
Usage pictures to sell your service or product. Pictures of the item or photos of pleased consumers offer. Utilize them – and utilize them frequently.

6) Run tests
Set up two landing pages to see which one transforms better. Establish 2 similar advertisements and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Run more tests up until you are totally satisfied with the outcomes.

Try Clickfunnels to create landing pages

Establish your landing pages so that your prospective clients arrive for a safe landing. If all goes well, they will step out of the airplane with their credit cards already in hand – and their cash nearly in your pocket.

A landing page is the page you create to transform your PPC traffic into sales. When people arrive at your landing page, they ought to already be inclined to purchase (because you composed such an exceptional advertisement to get them here in the very first place) and are trying to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term how to use clickfunnels. Produce a brand-new landing page for each product (or each group of products) and send the customers straight to the page they are interested in.

If they are not yet sold on your product or service, then they are going to be looking for more in-depth information when they get here at your landing page. Set up 2 identical advertisements and send out one to each landing page, then compare conversion rates for each page.

Try Clickfunnels to create landing pages

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