You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You should create a specific landing page for your PPC ads. A landing page is the page you develop to transform your PPC traffic into sales. This page ought to get your potential consumers (that you have currently paid for!) to go precisely where you believe they want to go.
1) Focus! Focus! Focus!
The landing page ought to be about your item or service. When people show up at your landing page, they should already be predisposed to purchase (since you composed such an outstanding ad to get them here in the very first place) and are attempting to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a different landing page for each group of keyphrases. Don’t utilize the very same landing page for each if you sell skidoos and seadoos. Develop a new landing page for each item (or each group of items) and send out the customers straight to the page they are interested in clickfunnels free trial.
3) Give them details
If they are not yet offered on your services or product, then they are going to be looking for more comprehensive details when they come to your landing page. Give it to them. You have to persuade them that you have the perfect product or service to resolve their issue. You have actually lost them if they run out of info before they make a dedication to purchase. Nobody will spend cash till they are persuaded that your service or product is the ideal option for them. So show it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you desire them to purchase your product, than tell them often how to do it (” Click here to purchase”).
5) Use graphics
Use pictures to offer your product or service. Photos of the product or photos of satisfied consumers offer. Use them – and use them frequently.
6) Run tests
Set up 2 landing pages to see which one converts much better. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your possible clients show up for a safe landing. If all works out, they will step out of the aircraft with their credit cards currently in hand – and their loan almost in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When individuals arrive at your landing page, they must already be predisposed to purchase (given that you wrote such an exceptional advertisement to get them here in the first location) and are trying to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term clickfunnels free trial. Develop a brand-new landing page for each item (or each group of items) and send the customers straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more in-depth info when they arrive at your landing page. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.