You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your web page? I hope not. You should develop a specific landing page for your PPC ads. A landing page is the page you develop to transform your PPC traffic into sales. This page needs to get your prospective customers (that you have currently spent for!) to go exactly where you think they wish to go.
1) Focus! Focus! Focus!
The landing page must have to do with your service or product. No links to other sites, no advertisements, no “how do you do”. When individuals reach your landing page, they ought to currently be inclined to buy (since you composed such an excellent ad to obtain them here in the first location) and are attempting to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that states “Buy Skidoos Here”. Do not sidetrack them – give them exactly what they desire.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Don’t utilize the very same landing page for each if you offer seadoos and skidoos. Produce a brand-new landing page for each item (or each group of products) and send the customers directly to the page they are interested in click funnel examples.
3) Give them details
If they are not yet offered on your product and services, then they are going to be looking for more comprehensive details when they arrive at your landing page. Offer it to them. You need to encourage them that you have the perfect product or service to resolve their problem. If they lack information prior to they make a dedication to purchase, then you have actually lost them. No one will spend cash till they are encouraged that your services or product is the best choice for them. Show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your item, than tell them frequently how to do it (” Click here to purchase”). If you want them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in strong and big at the end.
5) Use graphics
Use pictures to offer your services or product. Images of the item or pictures of pleased consumers sell. Utilize them – and use them frequently.
6) Run tests
Set up 2 landing pages to see which one transforms better. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your potential customers show up for a safe landing. If all goes well, they will get out of the airplane with their charge card currently in hand – and their money almost in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When individuals show up at your landing page, they ought to already be inclined to buy (since you wrote such an excellent advertisement to get them here in the first location) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term click funnel examples. Develop a brand-new landing page for each product (or each group of products) and send the customers directly to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed details when they get here at your landing page. Set up 2 similar advertisements and send out one to each landing page, then compare conversion rates for each page.