You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You should develop a particular landing page for your PPC ads. A landing page is the page you produce to transform your PPC traffic into sales. This page should get your possible consumers (that you have currently spent for!) to go precisely where you think they want to go.
1) Focus! Focus! Focus!
The landing page should be about your item or service. When individuals arrive at your landing page, they ought to already be predisposed to buy (considering that you wrote such an excellent ad to get them here in the very first location) and are attempting to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. If you offer seadoos and skidoos, do not utilize the very same landing page for each. Create a brand-new landing page for each product (or each group of products) and send out the customers directly to the page they are interested in clickfunnels certification.
3) Give them details
If they are not yet sold on your service or product, then they are going to be trying to find more comprehensive details when they reach your landing page. Offer it to them. You need to convince them that you have the ideal services or product to fix their problem. If they run out of details prior to they make a dedication to purchase, then you have actually lost them. No one will spend loan until they are persuaded that your product and services is the right choice for them. Prove it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to buy your product, than inform them frequently how to do it (” Click here to buy”). If you desire them to call you, post the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in huge and bold at the end.
5) Use graphics
Use images to sell your product and services. Images of the product or photos of pleased clients sell. Use them – and utilize them typically.
6) Run tests
Set up two landing pages to see which one converts much better. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible consumers arrive for a safe landing. If all goes well, they will step out of the plane with their charge card currently in hand – and their cash nearly in your pocket.
A landing page is the page you create to convert your PPC traffic into sales. When individuals get here at your landing page, they need to already be predisposed to purchase (because you composed such an outstanding advertisement to get them here in the first place) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term clickfunnels certification. Produce a new landing page for each item (or each group of products) and send out the clients directly to the page they are interested in.
If they are not yet offered on your item or service, then they are going to be looking for more in-depth details when they show up at your landing page. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.