You’ve spent for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You should create a specific landing page for your PPC advertisements. A landing page is the page you produce to convert your PPC traffic into sales. This page must get your prospective clients (that you have already spent for!) to go exactly where you think they want to go.
1) Focus! Focus! Focus!
The landing page need to be about your product or service. No links to other sites, no ads, no “how do you do”. When people get to your landing page, they should currently be inclined to buy (since you wrote such an exceptional advertisement to obtain them here in the very first place) and are trying to either: a) Get more info about your product and services b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Do not sidetrack them – give them what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t utilize the very same landing page for each if you sell seadoos and skidoos. Produce a new landing page for each item (or each group of products) and send out the customers straight to the page they have an interest in clicfunnels.
3) Give them information
They are going to be looking for more in-depth info when they arrive at your landing page if they are not yet offered on your item or service. Offer it to them. You need to convince them that you have the perfect product and services to resolve their problem. If they lack info prior to they make a commitment to buy, then you have lost them. Nobody will spend loan till they are persuaded that your product and services is the right choice for them. So show it.
4) Tell the reader what you desire them to do
Use calls-to-action. If you want them to purchase your item, than inform them frequently how to do it (” Click here to buy”).
5) Use graphics
Use photos to offer your services or product. Images of the item or photos of pleased consumers offer. Use them – and utilize them often.
6) Run tests
Establish two landing pages to see which one transforms much better. Establish 2 identical advertisements and send one to each landing page, then compare conversion rates for each page. Find out why one converts much better and attempt to improve the other one. Then, run more tests up until you are totally pleased with the results.
Establish your landing pages so that your possible clients show up for a safe landing. If all works out, they will get out of the aircraft with their credit cards already in hand – and their loan practically in your pocket.
A landing page is the page you produce to transform your PPC traffic into sales. When individuals get here at your landing page, they ought to already be predisposed to purchase (considering that you composed such an excellent ad to get them here in the very first place) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term clicfunnels. Produce a brand-new landing page for each product (or each group of products) and send out the clients directly to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive information when they get here at your landing page. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.