You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You must develop a particular landing page for your PPC advertisements. A landing page is the page you develop to transform your PPC traffic into sales. This page needs to get your potential clients (that you have actually already spent for!) to go exactly where you believe they want to go.
1) Focus! Focus! Focus!
The landing page need to have to do with your product or service. No connect to other sites, no advertisements, no “how do you do”. When people arrive at your landing page, they must currently be predisposed to purchase (given that you wrote such an exceptional advertisement to obtain them here in the very first location) and are attempting to either: a) Get more details about your service or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that says “Buy Skidoos Here”. Do not sidetrack them – give them exactly what they desire.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Don’t use the exact same landing page for each if you offer seadoos and skidoos. Produce a new landing page for each item (or each group of products) and send out the clients straight to the page they are interested in clickfunnels affiliate review.
3) Give them information
If they are not yet sold on your services or product, then they are going to be trying to find more comprehensive info when they get to your landing page. Offer it to them. You need to persuade them that you have the ideal services or product to resolve their problem. You have lost them if they run out of info before they make a commitment to purchase. Nobody will invest money till they are persuaded that your services or product is the best choice for them. Prove it.
4) Tell the reader what you want them to do
Usage calls-to-action. If you desire them to purchase your item, than inform them often ways to do it (” Click here to buy”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in bold and big at the end.
5) Use graphics
Use pictures to offer your services or product. Photos of the item or photos of pleased consumers offer. Utilize them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your prospective customers get here for a safe landing. If all goes well, they will get out of the aircraft with their charge card already in hand – and their money nearly in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When people arrive at your landing page, they should currently be inclined to buy (considering that you wrote such an excellent ad to get them here in the first location) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term clickfunnels affiliate review. Produce a brand-new landing page for each item (or each group of products) and send the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive details when they show up at your landing page. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.