You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You need to develop a specific landing page for your PPC ads. A landing page is the page you develop to convert your PPC traffic into sales. This page should get your potential consumers (that you have currently spent for!) to go exactly where you believe they wish to go.
1) Focus! Focus! Focus!
The landing page must be about your product or service. When people arrive at your landing page, they ought to currently be inclined to buy (considering that you wrote such an exceptional ad to get them here in the first location) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. If you sell skidoos and seadoos, don’t use the same landing page for each. Produce a brand-new landing page for each item (or each group of items) and send out the customers directly to the page they have an interest in instapage vs clickfunnels.
3) Give them information
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. You have to convince them that you have the perfect item or service to solve their problem. No one will spend loan up until they are convinced that your product or service is the right option for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to buy your product, than tell them often how to do it (” Click here to buy”).
5) Use graphics
Use images to offer your services or product. Pictures of the item or pictures of satisfied customers offer. Utilize them – and utilize them often.
6) Run tests
Establish 2 landing pages to see which one transforms better. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page. Find out why one transforms better and attempt to enhance the other one. Then, run more tests up until you are entirely satisfied with the results.
Set up your landing pages so that your possible customers get here for a safe landing. If all works out, they will get out of the aircraft with their credit cards currently in hand – and their money nearly in your pocket.
A landing page is the page you produce to transform your PPC traffic into sales. When people get here at your landing page, they must currently be predisposed to purchase (given that you wrote such an exceptional advertisement to get them here in the first location) and are attempting to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term instapage vs clickfunnels. Produce a brand-new landing page for each item (or each group of items) and send the clients straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more in-depth info when they get here at your landing page. Set up two identical ads and send one to each landing page, then compare conversion rates for each page.