You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You should create a specific landing page for your PPC advertisements. A landing page is the page you develop to convert your PPC traffic into sales. This page needs to get your prospective clients (that you have already paid for!) to go exactly where you think they want to go.
1) Focus! Focus! Focus!
The landing page ought to be about your item or service. When people show up at your landing page, they need to currently be inclined to purchase (given that you wrote such an excellent ad to get them here in the very first location) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. If you sell seadoos and skidoos, do not utilize the same landing page for each. Develop a new landing page for each product (or each group of products) and send out the clients straight to the page they are interested in clickfunnels account.
3) Give them details
If they are not yet offered on your product and services, then they are going to be trying to find more comprehensive details when they reach your landing page. Give it to them. You need to encourage them that you have the ideal product or service to solve their problem. If they lack details before they make a commitment to purchase, then you have lost them. No one will invest cash till they are persuaded that your product or service is the ideal option for them. So prove it.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you desire them to purchase your product, than tell them typically the best ways to do it (” Click here to buy”). If you desire them to call you, publish the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Use pictures to sell your product and services. Photos of the product or images of satisfied clients offer. Utilize them – and use them typically.
6) Run tests
Set up two landing pages to see which one converts much better. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts much better and attempt to enhance the other one. Run more tests up until you are totally pleased with the results.
Establish your landing pages so that your potential consumers show up for a safe landing. If all works out, they will get out of the aircraft with their credit cards already in hand – and their cash practically in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When individuals arrive at your landing page, they should currently be inclined to purchase (since you composed such an outstanding ad to get them here in the very first location) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term clickfunnels account. Develop a new landing page for each item (or each group of items) and send the customers directly to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more in-depth info when they get here at your landing page. Set up 2 similar ads and send one to each landing page, then compare conversion rates for each page.