You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You should create a particular landing page for your PPC advertisements. A landing page is the page you develop to transform your PPC traffic into sales. This page ought to get your potential clients (that you have already paid for!) to go precisely where you believe they want to go.
1) Focus! Focus! Focus!
The landing page should have to do with your product or service. No links to other websites, no ads, no “how do you do”. When people come to your landing page, they should already be predisposed to purchase (since you composed such an excellent advertisement to obtain them here in the very first location) and are aiming to either: a) Get more information about your product and services b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that states “Buy Skidoos Here”. Don’t distract them – provide what they want.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Don’t use the very same landing page for each if you sell skidoos and seadoos. Develop a brand-new landing page for each item (or each group of products) and send the clients directly to the page they have an interest in clickfunnels russell brunson.
3) Give them details
If they are not yet offered on your product or service, then they are going to be looking for more in-depth info when they arrive at your landing page. You have to persuade them that you have the best product or service to solve their issue. Nobody will invest money up until they are persuaded that your item or service is the best option for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to purchase your product, than tell them typically ways to do it (” Click here to buy”). If you want them to call you, publish the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in big and bold at the end.
5) Use graphics
Usage images to sell your services or product. Photos of the item or photos of satisfied consumers sell. Utilize them – and utilize them often.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up 2 similar advertisements and send out one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your prospective customers arrive for a safe landing. If all goes well, they will get out of the plane with their credit cards currently in hand – and their loan nearly in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When individuals arrive at your landing page, they should already be inclined to buy (given that you composed such an outstanding advertisement to get them here in the first place) and are attempting to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term clickfunnels russell brunson. Create a brand-new landing page for each product (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive details when they arrive at your landing page. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page.