You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. You ought to develop a specific landing page for your PPC advertisements what is leadpages. A landing page is the page you develop to convert your PPC traffic into sales.
1) Focus! Focus! Focus!
The landing page should have to do with your product or service. No connect to other sites, no advertisements, no “how do you do”. When people get to your landing page, they need to already be predisposed to purchase (given that you wrote such an outstanding advertisement to get them here in the first location) and are trying to either: a) Get more info about your product and services b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Don’t distract them – provide what they want.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Don’t utilize the exact same landing page for each if you offer seadoos and skidoos. Develop a brand-new landing page for each item (or each group of items) and send the clients straight to the page they have an interest in what is leadpages.
3) Give them details
If they are not yet sold on your product or service, then they are going to be looking for more detailed info when they arrive at your landing page. You have to persuade them that you have the best product or service to resolve their problem. Nobody will spend money until they are convinced that your item or service is the right choice for them.
4) Tell the reader what you desire them to do
Use calls-to-action. If you want them to purchase your item, than inform them frequently how to do it (” Click here to buy”).
5) Use graphics
Use pictures to offer your service or product. Images of the item or images of pleased customers offer. Utilize them – and use them frequently.
6) Run tests
Set up 2 landing pages to see which one converts much better. Establish 2 similar ads and send one to each landing page, then compare conversion rates for each page. Figure out why one transforms much better and aim to enhance the other one. Run more tests until you are entirely pleased with the results.
Set up your landing pages so that your potential customers show up for a safe landing. If all goes well, they will step out of the aircraft with their charge card already in hand – and their money almost in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When people get here at your landing page, they need to already be predisposed to purchase (considering that you wrote such an outstanding advertisement to get them here in the first location) and are trying to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term what is leadpages. Produce a new landing page for each product (or each group of items) and send the customers straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more detailed information when they get here at your landing page. Set up two identical advertisements and send one to each landing page, then compare conversion rates for each page.