You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You should create a specific landing page for your PPC advertisements. A landing page is the page you produce to transform your PPC traffic into sales. This page needs to get your prospective clients (that you have actually already paid for!) to go exactly where you think they want to go.
1) Focus! Focus! Focus!
The landing page need to have to do with your services or product. No connect to other websites, no advertisements, no “how do you do”. When individuals arrive at your landing page, they must currently be inclined to buy (because you wrote such an outstanding ad to obtain them here in the first location) and are trying to either: a) Get more details about your services or product b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that states “Buy Skidoos Here”. Don’t sidetrack them – give them what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. If you sell skidoos and seadoos, do not use the exact same landing page for each. Create a brand-new landing page for each product (or each group of items) and send out the clients straight to the page they are interested in clickfunnels backpack.
3) Give them details
They are going to be looking for more comprehensive info when they show up at your landing page if they are not yet sold on your item or service. Provide it to them. You need to convince them that you have the best product or service to solve their problem. You have lost them if they run out of information before they make a commitment to buy. Nobody will spend cash until they are encouraged that your services or product is the best option for them. Show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to purchase your item, than tell them typically how to do it (” Click here to buy”).
5) Use graphics
Usage images to sell your service or product. Photos of the product or photos of satisfied consumers sell. Use them – and use them frequently.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your potential customers get here for a safe landing. If all goes well, they will step out of the aircraft with their credit cards already in hand – and their money practically in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When people arrive at your landing page, they should currently be predisposed to purchase (considering that you wrote such an outstanding ad to get them here in the first place) and are trying to either: a) Get more info about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term clickfunnels backpack. Produce a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more comprehensive information when they arrive at your landing page. Set up two identical advertisements and send out one to each landing page, then compare conversion rates for each page.