You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You must create a specific landing page for your PPC ads. A landing page is the page you develop to convert your PPC traffic into sales. This page should get your possible consumers (that you have already spent for!) to go exactly where you think they want to go.
1) Focus! Focus! Focus!
The landing page ought to be about your product or service. No connect to other websites, no ads, no “how do you do”. When individuals get to your landing page, they should currently be predisposed to purchase (since you wrote such an outstanding advertisement to get them here in the very first location) and are trying to either: a) Get more details about your product and services b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Don’t distract them – provide what they desire.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Do not use the same landing page for each if you sell seadoos and skidoos. Develop a new landing page for each item (or each group of items) and send out the clients directly to the page they have an interest in clickfunnels pricing.
3) Give them details
If they are not yet sold on your product or service, then they are going to be searching for more in-depth information when they arrive at your landing page. Give it to them. You have to encourage them that you have the best product or service to resolve their problem. If they lack info prior to they make a commitment to purchase, then you have lost them. Nobody will spend money until they are convinced that your services or product is the ideal choice for them. Prove it.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your item, than tell them typically ways to do it (” Click here to purchase”). If you want them to call you, post the number up with guidelines (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in big and bold at the end.
5) Use graphics
Use images to offer your services or product. Photos of the product or images of satisfied customers sell. Utilize them – and utilize them typically.
6) Run tests
Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your prospective clients show up for a safe landing. If all goes well, they will get out of the aircraft with their charge card currently in hand – and their loan practically in your pocket.
A landing page is the page you develop to convert your PPC traffic into sales. When individuals show up at your landing page, they need to already be predisposed to purchase (because you wrote such an outstanding ad to get them here in the very first place) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term clickfunnels pricing. Produce a brand-new landing page for each item (or each group of products) and send the customers straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more comprehensive information when they get here at your landing page. Set up 2 similar advertisements and send out one to each landing page, then compare conversion rates for each page.