You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your home page? I hope not. You must create a specific landing page for your PPC advertisements. A landing page is the page you produce to transform your PPC traffic into sales. This page ought to get your possible customers (that you have actually already spent for!) to go precisely where you believe they want to go.
1) Focus! Focus! Focus!
The landing page need to be about your item or service. When people get here at your landing page, they need to already be predisposed to purchase (considering that you wrote such an exceptional advertisement to get them here in the first place) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Do not utilize the exact same landing page for each if you sell skidoos and seadoos. Create a brand-new landing page for each product (or each group of items) and send the customers directly to the page they are interested in marketing funnel.
3) Give them info
They are going to be looking for more detailed info when they arrive at your landing page if they are not yet sold on your item or service. Offer it to them. You have to persuade them that you have the ideal product or service to solve their issue. If they lack information prior to they make a commitment to purchase, then you have actually lost them. No one will invest cash till they are encouraged that your services or product is the best choice for them. So show it.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your item, than inform them typically ways to do it (” Click here to purchase”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in big and bold at the end.
5) Use graphics
Use photos to offer your services or product. Pictures of the product or images of pleased consumers sell. Utilize them – and utilize them frequently.
6) Run tests
Set up two landing pages to see which one converts much better. Set up 2 similar advertisements and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your possible clients get here for a safe landing. If all works out, they will step out of the airplane with their credit cards already in hand – and their loan almost in your pocket.
A landing page is the page you develop to convert your PPC traffic into sales. When people show up at your landing page, they should currently be inclined to buy (given that you wrote such an exceptional advertisement to get them here in the very first place) and are attempting to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term marketing funnel. Produce a brand-new landing page for each product (or each group of products) and send out the clients directly to the page they are interested in.
If they are not yet offered on your item or service, then they are going to be looking for more in-depth info when they arrive at your landing page. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.