You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, however have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You need to develop a particular landing page for your PPC advertisements. A landing page is the page you create to convert your PPC traffic into sales. This page must get your prospective clients (that you have currently paid for!) to go exactly where you think they wish to go.
1) Focus! Focus! Focus!
The landing page need to be about your item or service. When people arrive at your landing page, they need to currently be inclined to purchase (considering that you wrote such an excellent ad to get them here in the very first location) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term.
2) Customize your landing page
Use a different landing page for each group of keyphrases. Don’t utilize the same landing page for each if you sell skidoos and seadoos. Develop a brand-new landing page for each product (or each group of products) and send out the clients directly to the page they are interested in leadpages alternative.
3) Give them details
They are going to be looking for more in-depth details when they arrive at your landing page if they are not yet offered on your item or service. Give it to them. You need to encourage them that you have the ideal product and services to solve their problem. If they run out of information before they make a dedication to purchase, then you have actually lost them. No one will spend money till they are convinced that your service or product is the right option for them. So prove it.
4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to buy your item, than inform them typically the best ways to do it (” Click here to purchase”). If you desire them to call you, publish the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, however in huge and vibrant at the end.
5) Use graphics
Use pictures to offer your services or product. Pictures of the product or photos of satisfied customers offer. Use them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one converts better. Set up two similar ads and send one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your possible clients get here for a safe landing. If all works out, they will get out of the airplane with their credit cards already in hand – and their cash almost in your pocket.
A landing page is the page you create to convert your PPC traffic into sales. When people get here at your landing page, they ought to currently be inclined to buy (because you wrote such an exceptional ad to get them here in the very first place) and are trying to either: a) Get more details about your item or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the section of the page with their search term leadpages alternative. Create a brand-new landing page for each product (or each group of products) and send out the clients straight to the page they are interested in.
If they are not yet offered on your item or service, then they are going to be looking for more in-depth information when they show up at your landing page. Set up two identical advertisements and send out one to each landing page, then compare conversion rates for each page.