You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and discover your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You should develop a specific landing page for your PPC advertisements. A landing page is the page you create to convert your PPC traffic into sales. This page must get your potential clients (that you have already spent for!) to go precisely where you believe they want to go.
1) Focus! Focus! Focus!
The landing page need to have to do with your product or service. No links to other websites, no ads, no “how do you do”. When people arrive at your landing page, they should currently be predisposed to buy (since you wrote such an excellent ad to get them here in the very first place) and are attempting to either: a) Get more info about your product and services b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “purchase skidoo” then have a button that says “Buy Skidoos Here”. Do not sidetrack them – provide exactly what they desire.
2) Customize your landing page
Utilize a different landing page for each group of keyphrases. Do not use the same landing page for each if you sell skidoos and seadoos. Develop a new landing page for each product (or each group of products) and send the customers straight to the page they have an interest in russell brunson podcast.
3) Give them info
If they are not yet sold on your product or service, then they are going to be looking for more in-depth information when they get here at your landing page. You have to convince them that you have the best product or service to solve their issue. Nobody will invest money until they are persuaded that your item or service is the best option for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your product, than tell them frequently ways to do it (” Click here to buy”). If you want them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in strong and huge at the end.
5) Use graphics
Use photos to sell your product and services. Images of the product or photos of satisfied clients sell. Utilize them – and utilize them frequently.
6) Run tests
Set up 2 landing pages to see which one transforms better. Set up 2 identical ads and send one to each landing page, then compare conversion rates for each page. Find out why one transforms better and aim to improve the other one. Run more tests up until you are totally pleased with the results.
Establish your landing pages so that your potential customers get here for a safe landing. If all works out, they will step out of the aircraft with their credit cards currently in hand – and their cash nearly in your pocket.
A landing page is the page you produce to convert your PPC traffic into sales. When individuals get here at your landing page, they must currently be predisposed to buy (given that you composed such an excellent advertisement to get them here in the first location) and are trying to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the section of the page with their search term russell brunson podcast. Produce a brand-new landing page for each item (or each group of items) and send out the customers straight to the page they are interested in.
If they are not yet sold on your product or service, then they are going to be looking for more in-depth details when they arrive at your landing page. Set up two similar advertisements and send out one to each landing page, then compare conversion rates for each page.