You’ve paid for your ticket and your ads are up on Google AdWords and Yahoo’s Overture, but have you set up a safe landing for your clients?
Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You need to develop a specific landing page for your PPC advertisements. A landing page is the page you develop to convert your PPC traffic into sales. This page should get your possible consumers (that you have actually currently spent for!) to go precisely where you think they wish to go.
1) Focus! Focus! Focus!
The landing page ought to be about your item or service. When individuals arrive at your landing page, they should currently be predisposed to purchase (considering that you composed such an exceptional advertisement to get them here in the very first location) and are attempting to either: a) Get more info about your item or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term.
2) Customize your landing page
Use a various landing page for each group of keyphrases. Do not use the very same landing page for each if you offer skidoos and seadoos. Produce a brand-new landing page for each product (or each group of items) and send the customers directly to the page they have an interest in clickfunnels vs infusionsoft.
3) Give them information
If they are not yet sold on your item or service, then they are going to be looking for more in-depth details when they get here at your landing page. You have to persuade them that you have the perfect product or service to solve their problem. Nobody will invest cash up until they are encouraged that your item or service is the right option for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you desire them to buy your product, than tell them frequently the best ways to do it (” Click here to purchase”). If you desire them to call you, publish the number up with directions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and huge at the end.
5) Use graphics
Usage photos to sell your product or service. Photos of the product or pictures of satisfied consumers offer. Utilize them – and use them frequently.
6) Run tests
Set up two landing pages to see which one transforms better. Set up 2 similar advertisements and send out one to each landing page, then compare conversion rates for each page. Find out why one converts much better and try to enhance the other one. Then, run more tests until you are totally satisfied with the results.
Establish your landing pages so that your prospective consumers show up for a safe landing. If all works out, they will step out of the airplane with their credit cards currently in hand – and their cash nearly in your pocket.
A landing page is the page you create to transform your PPC traffic into sales. When people get here at your landing page, they ought to currently be inclined to buy (given that you composed such an outstanding advertisement to get them here in the very first place) and are attempting to either: a) Get more details about your product or service b) Find the “Buy now” button Use the search term on the page, because searchers will key into the area of the page with their search term clickfunnels vs infusionsoft. Create a brand-new landing page for each product (or each group of items) and send the customers straight to the page they are interested in.
If they are not yet sold on your item or service, then they are going to be looking for more in-depth details when they get here at your landing page. Set up 2 identical ads and send out one to each landing page, then compare conversion rates for each page.