You’ve spent for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, but have you establish a safe landing for your customers?
Run a test landing. Do a search and find your Pay Per Click (PPC) advertisement in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You ought to create a particular landing page for your PPC advertisements. A landing page is the page you produce to convert your PPC traffic into sales. This page must get your possible consumers (that you have actually already spent for!) to go precisely where you think they want to go.
1) Focus! Focus! Focus!
The landing page ought to have to do with your services or product. No links to other sites, no advertisements, no “how do you do”. When individuals arrive at your landing page, they should already be predisposed to buy (since you composed such an excellent ad to get them here in the first place) and are aiming to either: a) Get more info about your service or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the area of the page with their search term. If the search term is “buy skidoo” then have a button that says “Buy Skidoos Here”. Do not distract them – provide what they desire.
2) Customize your landing page
Use a different landing page for each group of keyphrases. Do not use the same landing page for each if you offer seadoos and skidoos. Develop a brand-new landing page for each product (or each group of items) and send the customers straight to the page they have an interest in clickfunnels support.
3) Give them details
If they are not yet offered on your product or service, then they are going to be looking for more detailed information when they show up at your landing page. You have to encourage them that you have the perfect product or service to resolve their issue. No one will spend money until they are persuaded that your item or service is the right choice for them.
4) Tell the reader what you desire them to do
Usage calls-to-action. If you want them to purchase your item, than inform them typically how to do it (” Click here to buy”).
5) Use graphics
Use images to sell your product and services. Photos of the product or photos of pleased clients sell. Utilize them – and use them typically.
6) Run tests
Set up 2 landing pages to see which one transforms much better. Set up two similar advertisements and send one to each landing page, then compare conversion rates for each page.
Set up your landing pages so that your prospective clients arrive for a safe landing. If all works out, they will get out of the plane with their credit cards currently in hand – and their money practically in your pocket.
A landing page is the page you produce to transform your PPC traffic into sales. When people get here at your landing page, they should currently be predisposed to buy (given that you composed such an exceptional advertisement to get them here in the first location) and are trying to either: a) Get more information about your item or service b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term clickfunnels support. Develop a new landing page for each product (or each group of items) and send the customers straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive information when they get here at your landing page. Set up two similar ads and send out one to each landing page, then compare conversion rates for each page.