You’ve paid for your ticket and your advertisements are up on Google AdWords and Yahoo’s Overture, however have you establish a safe landing for your customers?
Run a test landing. Do a search and discover your Pay Per Click (PPC) ad in Yahoo or Google. Click it. Where does it bring you? Your web page? I hope not. You ought to create a specific landing page for your PPC ads. A landing page is the page you produce to convert your PPC traffic into sales. This page needs to get your potential customers (that you have actually currently spent for!) to go precisely where you think they want to go.
1) Focus! Focus! Focus!
The landing page must be about your product or service. No connect to other sites, no advertisements, no “how do you do”. When people arrive at your landing page, they need to already be predisposed to purchase (because you wrote such an outstanding advertisement to get them here in the first place) and are trying to either: a) Get more info about your service or product b) Find the “Buy now” button Use the search term on the page, since searchers will key into the section of the page with their search term. If the search term is “buy skidoo” then have a button that states “Buy Skidoos Here”. Don’t sidetrack them – provide what they want.
2) Customize your landing page
Utilize a various landing page for each group of keyphrases. Do not utilize the exact same landing page for each if you sell skidoos and seadoos. Develop a brand-new landing page for each product (or each group of items) and send the clients straight to the page they have an interest in clickfunnels and shopify.
3) Give them information
If they are not yet sold on your item or service, then they are going to be looking for more detailed details when they arrive at your landing page. You have to convince them that you have the best item or service to fix their problem. No one will invest loan until they are encouraged that your item or service is the ideal option for them.
4) Tell the reader what you want them to do
Usage calls-to-action. If you want them to buy your product, than inform them frequently the best ways to do it (” Click here to buy”). If you desire them to call you, post the number up with instructions (” Call us now at 1-877-717-3667″). Repeat it throughout the text, then again in vibrant and big at the end.
5) Use graphics
Usage photos to offer your product or service. Images of the product or images of pleased clients sell. Utilize them – and utilize them typically.
6) Run tests
Set up two landing pages to see which one converts better. Set up two identical advertisements and send one to each landing page, then compare conversion rates for each page.
Establish your landing pages so that your potential clients get here for a safe landing. If all works out, they will step out of the aircraft with their credit cards currently in hand – and their cash practically in your pocket.
A landing page is the page you develop to transform your PPC traffic into sales. When individuals get here at your landing page, they should currently be inclined to purchase (because you composed such an exceptional advertisement to get them here in the very first location) and are trying to either: a) Get more information about your product or service b) Find the “Buy now” button Use the search term on the page, due to the fact that searchers will key into the area of the page with their search term clickfunnels and shopify. Create a brand-new landing page for each product (or each group of products) and send the customers straight to the page they are interested in.
If they are not yet offered on your product or service, then they are going to be looking for more comprehensive info when they arrive at your landing page. Set up two identical ads and send out one to each landing page, then compare conversion rates for each page.