If you’ve been promoting your service chance or product online for any length of time you most likely currently already understand that Google Adwords can be a great method to bring traffic to your list building project marketing funnel.
You’ll most likely concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the difficult part. This irritates many Adwords advertisers to the point where they have to drop the project totally because it simply wasn’t successful … or was it because they were tackling it the wrong method? Do not let this take place to you!
One of the main factors for Adwords failure in a list building campaign is total absence of keyword organization and correct targeting of the landing pages. That’s right … I stated PAGES.
The majority of newbie Adwords marketers will go out and bid on 50,60 perhaps even 100 keywords they will write ONE Google ad and then direct all of their adwords traffic to their one little landing page.
marketing funnel You’ve got numerous various keywords and phrases, one Google ad and one landing or lead capture page. It’s the foolproof dish to an adwords catastrophe.
Issue # 1. You have a lot of keywords!
You can not possibly write ONE ad that will successfully target ALL the readily available keywords you are bidding on. You have to organize the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t arrange your campaign by doing this the outcome will be an exceptionally low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for an effective list building campaign if you wish to increase your keyword placing for LESS money. The typical adwords user will never ever see a consistent CTR over 1 – 4% due to the fact that they have bad campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and assembled into their own individual advertisement groups you are now going to need several more and various landing pages.
Why you ask …? It’s simple … Since we have actually now developed new adwords ads to target our really specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be presenting the visitor with far more pertinent details. Then your possibility of conversion is going to much greater, if your Google advertisement and landing match their keyword question exactly. The searcher feels you have exactly what they are searching for.
And yes … In some cases this easy little lead generation conversion trick will quickly double, or triple your previous conversion rates! Many adwords users will tell you that this strategy is as basic as utilizing the keyword on your landing page a couple of times … That would prove out if you want to maybe increase your conversion by simply a little bit …
Go big or go home! If you genuinely wish to triple the conversion or double rate of the list building project you require construct a targeted landing page for each keyword phrase or closely associated terms.
I imply a new header graphic discussing the keyword, your heading discusses the keyword and your advertisement copy and bullet points likewise consist of that keyword. You essentially have created a lead capture page all around the particular keyword you were promoting under.
It’s called “Exact Matching” when you go to a search engine you aren’t trying to find something “close” to what you searched for. You’re looking for EXACTLY what you searched for. Does this make any sense?
This really is a basic way that you can double, or even triple your present adwords lead generation project conversion rates. Now what are you going to do with this details?
You require to organize the keywords tighly and write your ad according to the keyword you are bidding on. It’s easy … Since we have now created new adwords advertisements to target our very specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your advertisement project you will be providing the visitor with much more pertinent information. Numerous adwords users will inform you that this method is as simple as utilizing the keyword on your landing page a few times … That would ring true if you desire to possibly increase your conversion by simply a little bit marketing funnel.
Go big or go home! If you truly want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword expression or carefully associated terms.