If you’ve been promoting your company opportunity or product online for any length of time you probably currently already understand that Google Adwords can be an excellent way to bring traffic to your lead generation project leadpages cost.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the tough part. This annoys many Adwords marketers to the point where they need to drop the campaign entirely since it just wasn’t profitable … or was it since they were setting about it the wrong way? Don’t let this take place to you!
Among the main reasons for Adwords failure in a list building project is overall lack of keyword organization and proper targeting of the landing pages. That’s right … I stated PAGES.
The majority of novice Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and after that direct all their adwords traffic to their one little landing page.
leadpages cost You’ve got several various keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof dish to an adwords disaster.
Issue # 1. You have too many keywords!
You can not possibly write ONE advertisement that will successfully target ALL the offered keywords you are bidding on. You need to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. If you do not organize your campaign this way the result will be a very low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for an effective lead generation project if you wish to increase your keyword positioning for LESS cash. The average adwords user will never see a constant CTR over 1 – 4% because they have poor campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords organized and put together into their own specific ad groups you are now going to require a number of more and various landing pages.
Why you ask …? It’s basic … Since we have now produced new adwords advertisements to target our very particular keyword groups we are going to need landing pages to match them. , if you can target your landing pages to the keywords that you are utilizing in your ad project you will be providing the visitor with much more pertinent details.. Then your possibility of conversion is going to much higher, if your Google advertisement and landing match their keyword question precisely. The searcher feels you have exactly what they are searching for.
And yes … In some cases this simple little list building conversion technique will quickly double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as basic as using the keyword on your landing page a couple of times … That would prove out if you want to perhaps increase your conversion by just a bit …
Go big or go home! If you truly want to double or triple the conversion rate of the lead generation campaign you require construct a targeted landing page for every keyword phrase or closely associated terms.
I indicate a brand-new header graphic discussing the keyword, your heading mentions the keyword and your advertisement copy and bullet points likewise include that keyword. You basically have actually created a lead capture page all around the specific keyword you were promoting under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to what you looked for. You’re searching for EXACTLY exactly what you looked for. Does this make any sense?
This really is a basic way that you can double, or even triple your present adwords lead generation campaign conversion rates. Now what are you going to make with this information?
You need to group the keywords tighly and write your ad according to the keyword you are bidding on. It’s basic … Since we have actually now produced brand-new adwords advertisements to target our really specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement project you will be providing the visitor with much more pertinent info. Lots of adwords users will tell you that this method is as basic as utilizing the keyword on your landing page a few times … That would ring true if you desire to perhaps increase your conversion by simply a little bit leadpages cost.
Go big or go home! If you really want to triple the conversion or double rate of the lead generation project you need construct a targeted landing page for every keyword expression or closely related terms.