If you’ve been marketing your business chance or product online for any length of time you probably already already know that Google Adwords can be a terrific method to bring traffic to your lead generation project russell brunson wikipedia.
You’ll probably agree that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to convert into real-time hot leads for your chance or item is the difficult part. This irritates numerous Adwords marketers to the point where they have to drop the campaign totally due to the fact that it just wasn’t rewarding … or was it due to the fact that they were setting about it the incorrect method? Do not let this occur to you!
One of the main reasons for Adwords failure in a lead generation project is total lack of keyword organization and appropriate targeting of the landing pages. That’s right … I said PAGES.
The majority of newbie Adwords advertisers will go out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement and then direct all their adwords traffic to their one little landing page.
russell brunson wikipedia So you’ve got numerous various keywords and expressions, one Google ad and one landing or lead capture page. It’s the sure-fire dish to an adwords catastrophe.
Problem # 1. You have a lot of keywords!
You can not possibly write ONE advertisement that will efficiently target ALL the offered keywords you are bidding on. You need to organize the keywords tighly and write your ad inning accordance with the keyword you are bidding on. , if you don’t organize your campaign this way the result will be a very low CTR (Click Through Rate).
If you desire to increase your keyword positioning for LESS money, Generating HIGH CTR is outright requirement for an effective lead generation campaign. The average adwords user will never see a consistent CTR over 1 – 4% since they have poor campaign organization.
Problem # 2. You have a lot of keywords, Not Enough Landing Pages!
As soon as you get your keywords organized and put together into their own specific advertisement groups you are now going to need several more and different landing pages, you see ….
Why you ask …? It’s simple … Since we have actually now created new adwords ads to target our extremely particular keyword groups we are going to require landing pages to match them. , if you can target your landing pages to the keywords that you are utilizing in your advertisement campaign you will be providing the visitor with much more appropriate information.. If your Google ad and landing match their keyword question precisely then your chance of conversion is going to much greater. russell brunson wikipedia The searcher feels you have exactly what they are trying to find.
And yes … In some cases this easy little list building conversion trick will quickly double, or triple your previous conversion rates! Many adwords users will tell you that this technique is as easy as utilizing the keyword on your landing page a couple of times … That would prove out if you want to perhaps increase your conversion by simply a bit …
Go huge or go house! If you really want to double or triple the conversion rate of the lead generation project you require construct a targeted landing page for each keyword phrase or closely associated terms.
I mean a new header graphic mentioning the keyword, your heading discusses the keyword and your ad copy and bullet points also consist of that keyword. You generally have actually developed a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to what you searched for. You’re trying to find EXACTLY what you searched for. Does this make any sense?
This really is a simple way that you can double, or perhaps triple your existing adwords lead generation project conversion rates. Now what are you going to make with this details?
You need to organize the keywords tighly and compose your ad according to the keyword you are bidding on. It’s easy … Since we have actually now developed brand-new adwords ads to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more appropriate information. Lots of adwords users will tell you that this method is as basic as utilizing the keyword on your landing page a couple of times … That would call real if you want to possibly increase your conversion by simply a little bit russell brunson wikipedia.
Go big huge go home! If you truly desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword expression or carefully associated terms.