If you’ve been marketing your service chance or item online for any length of time you most likely already already understand that Google Adwords can be a terrific method to bring traffic to your lead generation project done for you sales funnels.
You’ll most likely concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your opportunity or product is the difficult part. This irritates lots of Adwords marketers to the point where they have to drop the project entirely because it merely wasn’t profitable … or was it since they were tackling it the wrong way? Don’t let this happen to you!
One of the primary factors for Adwords failure in a lead generation campaign is total absence of keyword company and appropriate targeting of the landing pages. That’s right … I said PAGES.
Most novice Adwords advertisers will head out and bid on 50,60 perhaps even 100 keywords they will write ONE Google ad then direct all of their adwords traffic to their one little landing page.
done for you sales funnels So you’ve got a number of various keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the sure-fire recipe to an adwords disaster.
Problem # 1. You have a lot of keywords!
You can not potentially compose ONE ad that will successfully target ALL the readily available keywords you are bidding on. You have to organize the keywords tighly and compose your ad according to the keyword you are bidding on. , if you don’t organize your campaign this method the outcome will be a very low CTR (Click Through Rate).
Generating HIGH CTR is absolute need for a successful lead generation project if you want to increase your keyword positioning for LESS money. The typical adwords user will never ever see a consistent CTR over 1 – 4% since they have bad project organization.
Issue # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords organized and assembled into their own private advertisement groups you are now going to require several more and various landing pages.
It’s basic … Since we have actually now produced new adwords advertisements to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement campaign you will be providing the visitor with much more pertinent details.
And yes … In some cases this easy little lead generation conversion technique will easily double, or triple your previous conversion rates! Many adwords users will tell you that this strategy is as basic as using the keyword on your landing page a couple of times … That would ring true if you want to maybe increase your conversion by simply a bit …
Go huge or go home! , if you really want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page project every keyword phrase or closely related terms.
I indicate a new header graphic pointing out the keyword, your heading mentions the keyword and your ad copy and bullet points also consist of that keyword. You basically have actually created a lead capture page all around the particular keyword you were promoting under.
It’s called “Exact Matching” when you go to a search engine you aren’t searching for something “close” to what you looked for. You’re looking for EXACTLY what you looked for. Does this make any sense?
This really is a simple way that you can double, or perhaps triple your current adwords lead generation campaign conversion rates. Now what are you going to do with this info?
You need to organize the keywords tighly and write your advertisement according to the keyword you are bidding on. It’s easy … Since we have actually now produced brand-new adwords advertisements to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement campaign you will be providing the visitor with much more relevant info. Numerous adwords users will tell you that this technique is as basic as using the keyword on your landing page a couple of times … That would call real if you desire to perhaps increase your conversion by just a little bit done for you sales funnels.
Go big huge go homeHouse If you truly desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or carefully related terms.