If you’ve been marketing your business chance or item online for any length of time you most likely currently already know that Google Adwords can be a fantastic way to bring traffic to your lead generation campaign clickfunnels logo.
You’ll most likely concur that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to transform into real-time hot leads for your opportunity or item is the hard part. This annoys numerous Adwords advertisers to the point where they need to drop the project completely because it just wasn’t lucrative … or was it due to the fact that they were tackling it the incorrect way? Don’t let this occur to you!
One of the primary reasons for Adwords failure in a lead generation project is total lack of keyword organization and correct targeting of the landing pages. That’s right … I said PAGES.
Most newbie Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement then direct all of their adwords traffic to their one little landing page.
clickfunnels logo So you’ve got several different keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof dish to an adwords catastrophe.
Problem # 1. You have a lot of keywords!
You can not possibly write ONE advertisement that will effectively target ALL the offered keywords you are bidding on. You need to organize the keywords tighly and write your ad inning accordance with the keyword you are bidding on. If you don’t organize your campaign this way the result will be an exceptionally low CTR (Click Through Rate).
If you want to increase your keyword positioning for LESS money, Generating HIGH CTR is absolute need for an effective lead generation campaign. The typical adwords user will never see a consistent CTR over 1 – 4% since they have bad campaign organization.
Issue # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and compiled into their own individual advertisement groups you are now going to need several more and various landing pages.
Why you ask …? It’s simple … Since we have actually now created brand-new adwords ads to target our really specific keyword groups we are going to need landing pages to match them. , if you can target your landing pages to the keywords that you are using in your ad project you will be providing the visitor with much more relevant info.. If your Google advertisement and landing match their keyword question exactly then your possibility of conversion is going to much greater. clickfunnels logo The searcher feels you have exactly what they are looking for.
And yes … In some cases this basic little lead generation conversion technique will quickly double, or triple your previous conversion rates! Lots of adwords users will tell you that this strategy is as basic as utilizing the keyword on your landing page a few times … That would ring true if you wish to possibly increase your conversion by just a bit …
Go big or go home! , if you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I suggest a new header graphic mentioning the keyword, your headline points out the keyword and your ad copy and bullet points also include that keyword. You generally have actually produced a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to an online search engine you aren’t looking for something “close” to what you looked for. You’re searching for EXACTLY exactly what you searched for. Does this make any sense?
This actually is a basic way that you can double, or perhaps triple your present adwords lead generation project conversion rates. Now what are you going to finish with this details?
You need to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s simple … Since we have actually now created new adwords ads to target our really particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad project you will be providing the visitor with much more relevant info. Many adwords users will tell you that this method is as basic as utilizing the keyword on your landing page a couple of times … That would call real if you want to possibly increase your conversion by just a little bit clickfunnels logo.
Go big huge go homeHouse If you truly want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or carefully related terms.