If you’ve been promoting your service chance or item online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign russell brunson.
You’ll probably agree that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to convert into real-time hot leads for your chance or item is the tough part. This annoys numerous Adwords marketers to the point where they have to drop the campaign completely since it simply wasn’t lucrative … or was it because they were going about it the incorrect way? Do not let this occur to you!
One of the main factors for Adwords failure in a list building campaign is overall absence of keyword company and proper targeting of the landing pages. That’s right … I said PAGES.
Most beginner Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will write ONE Google ad and after that direct all their adwords traffic to their one little landing page.
russell brunson You’ve got a number of various keywords and expressions, one Google ad and one landing or lead capture page. It’s the sure-fire recipe to an adwords catastrophe.
Problem # 1. You have a lot of keywords!
You can not possibly write ONE ad that will efficiently target ALL the readily available keywords you are bidding on. You have to organize the keywords tighly and compose your advertisement according to the keyword you are bidding on. , if you don’t arrange your campaign this way the result will be a very low CTR (Click Through Rate).
Generating HIGH CTR is absolute requirement for an effective lead generation project if you want to increase your keyword positioning for LESS cash. The average adwords user will never ever see a consistent CTR over 1 – 4% because they have bad campaign organization.
Issue # 2. You have a lot of keywords, Not Enough Landing Pages!
You see … Once you get your keywords arranged and assembled into their own specific ad groups you are now going to require a number of more and different landing pages.
It’s simple … Since we have actually now produced brand-new adwords ads to target our extremely specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad project you will be presenting the visitor with much more relevant information.
And yes … In some cases this simple little list building conversion trick will easily double, or triple your previous conversion rates! Numerous adwords users will tell you that this technique is as basic as using the keyword on your landing page a few times … That would prove out if you want to possibly increase your conversion by simply a bit …
Go huge or go home! , if you really want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page project every keyword phrase or closely related terms.
I imply a new header graphic pointing out the keyword, your headline points out the keyword and your ad copy and bullet points also consist of that keyword. You generally have developed a lead capture page all around the specific keyword you were advertising under.
It’s called “Exact Matching” when you go to an online search engine you aren’t searching for something “close” to exactly what you searched for. You’re trying to find EXACTLY exactly what you searched for. Does this make any sense?
This actually is a basic way that you can double, and even triple your present adwords lead generation campaign conversion rates. Now exactly what are you going to do with this information?
You need to group the keywords tighly and write your ad according to the keyword you are bidding on. It’s basic … Since we have actually now developed new adwords ads to target our very specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your advertisement project you will be presenting the visitor with much more appropriate information. Many adwords users will tell you that this strategy is as basic as using the keyword on your landing page a few times … That would call true if you desire to maybe increase your conversion by simply a little bit russell brunson.
Go big huge go homeHouse If you genuinely want to triple the conversion or double rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or carefully related terms.