If you’ve been promoting your service chance or product online for any length of time you probably already already understand that Google Adwords can be an excellent method to bring traffic to your list building campaign russell brunson book.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to convert into real-time hot leads for your opportunity or product is the hard part. This frustrates numerous Adwords marketers to the point where they need to drop the campaign totally because it merely wasn’t rewarding … or was it due to the fact that they were going about it the incorrect method? Don’t let this take place to you!
Among the main reasons for Adwords failure in a list building campaign is total absence of keyword company and appropriate targeting of the landing pages. That’s right … I said PAGES.
The majority of novice Adwords marketers will go out and bid on 50,60 perhaps even 100 keywords they will write ONE Google advertisement and then direct all of their adwords traffic to their one little landing page.
russell brunson book You’ve got several various keywords and phrases, one Google ad and one landing or lead capture page. It’s the foolproof recipe to an adwords disaster.
Issue # 1. You have too many keywords!
You can not potentially write ONE ad that will successfully target ALL the available keywords you are bidding on. You have to organize the keywords tighly and write your ad according to the keyword you are bidding on. If you don’t organize your campaign this way the result will be an exceptionally low CTR (Click Through Rate).
Getting HIGH CTR is absolute requirement for an effective lead generation campaign if you wish to increase your keyword placing for LESS loan. The average adwords user will never ever see a constant CTR over 1 – 4% since they have poor project organization.
Problem # 2. You have too many keywords, Not Enough Landing Pages!
When you get your keywords organized and compiled into their own specific ad groups you are now going to need numerous more and various landing pages, you see ….
Why you ask …? It’s basic … Since we have actually now produced brand-new adwords ads to target our extremely specific keyword groups we are going to need landing pages to match them. , if you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be presenting the visitor with much more relevant info.. Then your possibility of conversion is going to much higher, if your Google advertisement and landing match their keyword question exactly. The searcher feels you have what they are searching for.
And yes … In some cases this simple little lead generation conversion technique will easily double, or triple your previous conversion rates! Many adwords users will inform you that this strategy is as basic as using the keyword on your landing page a few times … That would ring true if you wish to perhaps increase your conversion by simply a bit …
Go huge or go home! , if you genuinely want to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I indicate a brand-new header graphic mentioning the keyword, your headline mentions the keyword and your ad copy and bullet points likewise consist of that keyword. You basically have created a lead capture page all around the specific keyword you were promoting under.
It’s called “Exact Matching” when you go to a search engine you aren’t looking for something “close” to what you looked for. You’re looking for EXACTLY exactly what you looked for. Does this make any sense?
This really is a simple way that you can double, and even triple your existing adwords lead generation campaign conversion rates. Now exactly what are you going to do with this information?
You need to group the keywords tighly and write your advertisement according to the keyword you are bidding on. It’s basic … Since we have now developed new adwords advertisements to target our very specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement campaign you will be providing the visitor with much more appropriate details. Many adwords users will tell you that this strategy is as easy as using the keyword on your landing page a few times … That would sound real if you want to possibly increase your conversion by just a little bit russell brunson book.
Go big huge go homeHouse If you truly want to triple the conversion or double rate of the lead generation project you require construct a targeted landing page for every keyword phrase or carefully associated terms.