If you’ve been advertising your company opportunity or item online for any length of time you probably currently already understand that Google Adwords can be an excellent method to bring traffic to your list building campaign clickfunnels website.
You’ll probably concur that getting the traffic to your landing or lead capture page is the simple part .Actually getting that traffic to transform into real-time hot leads for your chance or item is the hard part. This frustrates many Adwords advertisers to the point where they need to drop the project completely since it merely wasn’t rewarding … or was it due to the fact that they were setting about it the incorrect way? Do not let this happen to you!
Among the main reasons for Adwords failure in a list building project is overall absence of keyword company and proper targeting of the landing pages. That’s right … I said PAGES.
Most novice Adwords marketers will go out and bid on 50,60 perhaps even 100 keywords they will compose ONE Google advertisement and then direct all of their adwords traffic to their one little landing page.
clickfunnels website So you’ve got numerous various keywords and expressions, one Google advertisement and one landing or lead capture page. It’s the foolproof dish to an adwords catastrophe.
Issue # 1. You have too many keywords!
You can not potentially compose ONE ad that will effectively target ALL the offered keywords you are bidding on. You need to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. , if you don’t organize your project this method the result will be an exceptionally low CTR (Click Through Rate).
Generating HIGH CTR is outright necessity for an effective lead generation project if you wish to increase your keyword positioning for LESS cash. The typical adwords user will never ever see a constant CTR over 1 – 4% due to the fact that they have poor project organization.
Issue # 2. You have too many keywords, Not Enough Landing Pages!
Once you get your keywords organized and put together into their own individual advertisement groups you are now going to need a number of more and different landing pages, you see ….
It’s basic … Since we have now developed new adwords ads to target our really specific keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are using in your advertisement campaign you will be providing the visitor with much more pertinent information.
And yes … In some cases this basic little list building conversion technique will quickly double, or triple your previous conversion rates! Many adwords users will inform you that this strategy is as easy as utilizing the keyword on your landing page a couple of times … That would ring true if you wish to possibly increase your conversion by just a little bit …
Go huge or go house! , if you truly desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page for every keyword phrase or closely related terms.
I indicate a new header graphic discussing the keyword, your heading discusses the keyword and your ad copy and bullet points also consist of that keyword. You basically have developed a lead capture page all around the specific keyword you were promoting under.
It’s called “Exact Matching” when you go to an online search engine you aren’t searching for something “close” to exactly what you searched for. You’re searching for EXACTLY exactly what you looked for. Does this make any sense?
This actually is a basic way that you can double, or even triple your existing adwords lead generation project conversion rates. Now exactly what are you going to finish with this info?
You require to group the keywords tighly and compose your advertisement according to the keyword you are bidding on. It’s basic … Since we have actually now created brand-new adwords advertisements to target our very specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your ad campaign you will be providing the visitor with much more appropriate details. Lots of adwords users will tell you that this strategy is as easy as using the keyword on your landing page a couple of times … That would ring true if you want to maybe increase your conversion by just a little bit clickfunnels website.
Go big or go home! If you really desire to double or triple the conversion rate of the lead generation project you need construct a targeted landing page for every keyword expression or closely related terms.