If you’ve been advertising your company opportunity or product online for any length of time you most likely already already understand that Google Adwords can be a great way to bring traffic to your lead generation project clickfunnels membership site.
You’ll most likely agree that getting the traffic to your landing or lead capture page is the easy part .Actually getting that traffic to transform into real-time hot leads for your chance or item is the difficult part. This annoys many Adwords marketers to the point where they have to drop the project entirely due to the fact that it simply wasn’t successful … or was it because they were tackling it the incorrect method? Don’t let this take place to you!
Among the main reasons for Adwords failure in a list building campaign is overall absence of keyword organization and appropriate targeting of the landing pages. That’s right … I stated PAGES.
Most novice Adwords marketers will go out and bid on 50,60 maybe even 100 keywords they will compose ONE Google advertisement and after that direct all their adwords traffic to their one little landing page.
clickfunnels membership site So you’ve got several different keywords and expressions, one Google ad and one landing or lead capture page. It’s the foolproof recipe to an adwords disaster.
Issue # 1. You have too many keywords!
You can not potentially write ONE advertisement that will efficiently target ALL the offered keywords you are bidding on. You have to organize the keywords tighly and write your ad according to the keyword you are bidding on. , if you do not organize your project this method the outcome will be an incredibly low CTR (Click Through Rate).
Getting HIGH CTR is absolute need for an effective list building campaign if you wish to increase your keyword positioning for LESS cash. The typical adwords user will never ever see a consistent CTR over 1 – 4% because they have bad campaign company.
Problem # 2. You have too many keywords, Not Enough Landing Pages!
When you get your keywords arranged and compiled into their own specific advertisement groups you are now going to require numerous more and different landing pages, you see ….
Why you ask …? It’s simple … Since we have now created brand-new adwords advertisements to target our extremely specific keyword groups we are going to need landing pages to match them. If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with far more pertinent details. Then your opportunity of conversion is going to much higher, if your Google advertisement and landing match their keyword query exactly. The searcher feels you have exactly what they are searching for.
And yes … In some cases this basic little lead generation conversion technique will easily double, or triple your previous conversion rates! Numerous adwords users will inform you that this strategy is as simple as utilizing the keyword on your landing page a few times … That would prove out if you wish to maybe increase your conversion by just a little bit …
Go big or go home! , if you genuinely desire to double or triple the conversion rate of the lead generation campaign you need construct a targeted landing page project every require phrase or closely related terms.
I imply a new header graphic pointing out the keyword, your headline discusses the keyword and your ad copy and bullet points also consist of that keyword. You generally have produced a lead capture page all around the specific keyword you were marketing under.
It’s called “Exact Matching” when you go to an online search engine you aren’t searching for something “close” to exactly what you looked for. You’re trying to find EXACTLY exactly what you looked for. Does this make any sense?
This actually is a simple way that you can double, or perhaps triple your present adwords lead generation project conversion rates. Now what are you going to do with this info?
You need to group the keywords tighly and compose your ad according to the keyword you are bidding on. It’s easy … Since we have actually now created new adwords ads to target our really particular keyword groups we are going to require landing pages to match them. If you can target your landing pages to the keywords that you are utilizing in your advertisement campaign you will be providing the visitor with much more pertinent info. Lots of adwords users will tell you that this method is as simple as utilizing the keyword on your landing page a couple of times … That would ring true if you want to possibly increase your conversion by just a little bit clickfunnels membership site.
Go big huge go home! If you truly want to double or triple the conversion rate of the lead generation project you need construct a targeted landing page for every keyword expression or closely associated terms.